In exceptionally general terms, there are 3 general plans used. You need to be able to switch tactics quickly as the course of the match unfolds.
The Blockade
This is composed of creating a 6-deep wall of pieces, or at least as thick as you might achieve, to lock in your competitor’s checkers that are on your 1-point. This is considered to be the most acceptable strategy at the begining of the match. You can assemble the wall anyplace between your eleven-point and your 2-point and then move it into your home board as the game continues.
The Blitz
This is composed of locking your home board as quick as possible while keeping your challenger on the bar. i.e., if your challenger tosses an early two and moves one piece from your 1-point to your 3-point and you then roll a five-five, you can play six/one six/one eight/three eight/three. Your challenger is now in big-time difficulty seeing that they have 2 checkers on the bar and you have closed half your inner board!
The Backgame
This course of action is where you have two or higher anchors in your opponent’s inner board. (An anchor is a point filled by at least 2 of your pieces.) It should be used when you are significantly behind as it greatly improves your circumstances. The best areas for anchors are near your competitor’s lower points and also on abutting points or with a single point in between. Timing is important for a powerful backgame: after all, there is no point having two nice anchors and a complete wall in your own inner board if you are then forced to break up this right away, while your opposer is moving their pieces home, taking into account that you don’t have any other spare pieces to shift! In this situation, it is more tolerable to have checkers on the bar so that you might maintain your position up until your opponent gives you an opportunity to hit, so it will be an excellent idea to attempt and get your opponent to get them in this case!